Paint protection film and ceramic coating both get sold as paint protection, and they are often mentioned in the same breath. They do different jobs. The short version: paint protection film (PPF) is a physical layer that takes rock chips and scratches. A ceramic coating is a thin, hard layer that adds gloss and makes the car easier to wash, but it will not stop a rock.
Which one you need depends on how you drive, how long you keep the car and what bothers you more: chips or dirt. Here is how we explain it to customers at the shop.
PPF is a clear urethane film, many times thicker than a coating, that is cut to fit each panel and laid over the paint. When a stone hits the bumper on the highway, the film takes the hit instead of the paint.
A ceramic coating is a liquid that is applied by hand, levelled and left to cure. Once cured it forms a thin, hard layer bonded to the clear coat. We use Revivify nano ceramic coatings: Graphene Pro SH, rated for 5 years, and Carbon X SH, rated for 7.
Calgary is hard on a car. Gravel and rock chips are common on Deerfoot Trail, Stoney Trail, Highway 2 and through construction zones, and the front bumper, hood edge and mirrors take most of it. Winter adds sand, salt and de-icer that cling to the lower panels for months. In summer the sun is strong at our elevation, and hail and big temperature swings are part of the deal.
Match the product to the problem. Gravel and stones are a PPF problem. Salt film, dust, water spots and fading are where a coating helps most. If your commute is mostly highway, the chips are the bigger threat. If the car mostly sits in a garage and does city errands, keeping it clean is the bigger job.
PPF is priced by how much of the car you cover and the size of the vehicle. Our 2026 starting prices, before tax:
Our 2026 ceramic coating prices, before tax: Revivify Graphene Pro SH (5 years) from $1,299, and Revivify Carbon X SH (7 years) from $1,499, with SUVs and trucks at the top of each range. Paint that needs polishing first adds paint correction, from $450.
Film and coatings both lock in whatever is under them. If the paint has swirl marks or light scratches, they end up sealed under a glossy layer where they are easier to see. That is why we look at the paint before we quote, and why some cars get paint correction first. On a new car it may only need a light polish. On an older daily driver it can make a big difference to how the finished job looks.
PPF protects the paint from damage. A ceramic coating protects it from dirt and makes it shine. For most Calgary drivers who spend time on the highway, PPF on the front end is the first thing to get, and a coating is the next.
Tell us the vehicle and how you drive, and we will tell you what we would do. Send the quote form and we will get back to you with options.
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Executive Wraps PPF Tint Coatings
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4.9
121 reviews on Google
Extremely satisfied with the paint protection service from EXECUTIVE WRAPS. Alex was thorough, professional, and informative. I had to check if the wrap was actually there since he did such a good job on the edges.
Sam G.
PPF
Alex did a full front PPF installation on our Tesla Model Y. The results were everything that we hope for and more. Alex was professional, great with communicating with us and his work speaks for itself.
Antony N.
PPF
Alex was amazing to work with. The attention to detail can’t be matched. People think my satin paint protection film is paint with how well it wraps under each panel. Highly recommend this shop for all your wraps, ppf or vehicle detailing.
Brandon L.
PPF
The team at Executive Wraps is awesome to deal with! We had them wrap the full front end of our brand new Model Y straight from the dealership and it has held up great! Lots of attention to detail and wrapped the edges too.
Jason H.
PPF
I let them wrap my brand new car. It is very rare that I trust anyone with any of my vehicles, especially when it’s brand new. That alone says a lot about this business if I’m willing to take that risk and trust them.
Mike Z.
Wrap
Absolutely flawless work. Alex brought my vision to life with my car, and nailed the work. Best wrap shop in town by far. Can never reccomend his work enough! He got the decals I've been wanting tossed on the 240sx and I'm so happy with the outcome.
Killian D.
Graphics
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